FIFTEEN YEARS OF DRESSING EVERYONE ELSE'S BRAND
I'm Carolina — Caro, to most people. Fifteen years in marketing and creative direction, five of them in beauty, building brand identity and campaigns for names like Yves Rocher and L'Occitane, with agency roots in Chile before that. These days I run content strategy for iHerb across Western Europe, and my own studio, Just Vibes Creative Studio, on the side. I'm also a third-culture kid — eight countries growing up, courtesy of my parents' diplomatic work — which is probably why personal style became something I had to build on purpose, later, rather than inherit.
THE GUIDING PRINCIPLES
I believe in dressing like the actual weather of your life, not the forecast everyone else agreed on. I believe an outfit can be diagnostic — it tells you something true if you're willing to look. I believe closets are more interesting than capsule wardrobes. Style isn't a finished project. It's a running argument with yourself that you get to keep winning.
THE VISUAL NARRATIVE
Outside of styling, I paint, make digital collage, and upcycle cowboy boots by hand-painting leather — this gallery is where that overlaps with the clothes.
